Signage is one of the best tools to make a statement and improve your branding, flow and organization. It also focuses the audience’s attention on what matters most. However, having the wrong signage, for instance, can transform what should be a tool in a problem.
What are the topics to think about before ordering custom signage?
Define beforehand the purpose of the signage and answer these questions:
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Is it to inform a customer of a call-to-action?
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Creates a specific setting inside your shop?
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It will reflect the experience you want your client to have?
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Is the information clear?
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Is my business represented in this idea?
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Will your clients be well oriented during their visit?
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Can your daily routine improve once the installation is complete?
Depending on what you are looking for, there are many topics that define success or failure. Consequently, the right colours, fonts, texts, sizes and formats are valuable to change perceptions. Here are a few tips:
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Deliver the message by simplifying texts and delivering one information at the time.
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Avoid specific or confusing terms in way-finders
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Establish a consistent communication, tell a story before your customer talks to you.
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A call to action is necessary for every signage: give a meaning for your board, sign, or poster.
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Always give your ideas a second look before developing your custom signage.
There are many benefits of a well-designed sign, and we are here to help you find the best option for your business. Our team can help you! We can plan and deliver a custom-made solution that suits your business’ necessities.
Check our portfolio here, and if you have any questions, do not hesitate to contact us!