Outdoor signage is arguably the most important kind in physical retail because it’s what gets customers in the door, the largest hurdle to beginning a relationship. Exterior signage is the first impression customers have of your business.
These signs need to do more than simply announce who you are, they need to draw in customers and make them want something from you. Effective signage may encourage people who have passed your store many times before to finally give it a chance.
Outdoor signage can take the form of sidewalk signs, entrance signs, awnings, or window signs. Place signage where it is visible to as much walk-by and drive-by traffic as possible. Outdoor signage in particular should be branded effectively to draw the customer in and help to convey the experience that they can expect inside the establishment.
Think about your location and where the traffic is coming from. Are people walking by? Then a sandwich board is an easy option that you can change up daily. Are they driviny by? Drive around your location and look at the signs – pay attention to what you notice and think about why it caught your eye? These signs offer an opportunity for consistent branding for people who may drive by your location daily. You sign will give them a reason to stop.
We offer a free consultation for any business that is interested in learning how they can incorporate signage in their marketing place. Contact Us!
