Informational signage may also be known as departmental, directional, organizational, or wayfinding signage. These signs help the customer navigate your space more easily. The easier it is for a customer to find what they came in for, the more likely they are to rely on that convenience in the future.
It also looks more professional and helps create an image that you are ready and prepared to serve your customers. A simple Restroom sign conveys that this is a place of business, established and there is sufficient traffic to require a sign. This all builds confidence for your customers.
Directional signage is self-explanatory: tells customers where to go. All types of informational signage need to be concise and easy to read so that clients can understand the message with just a split-second glance. Large, bold fonts in highly-visible color schemes best accomplish this goal.
Once you start putting up informational signage, it becomes clear to you if your store is arranged in an orderly fashion with some rhyme or reason behind decision-making. Not only systematically benefit your customers, but it also makes your internal structure more organized.
Want to explore how way-finding signs and informational signage can change your office environment? We’re happy to provide a FREE consultation to show you how we can help!