Tips for a great addition to your business venture!
Known as pull-up or roll-up banners, this type of signage is both economic and versatile. With their own banner stand, they are collapsible, lightweight, and can portable. They can be used for indoor or outdoor purposes and can compliment your campaign.
Here are a few tips to make the best out of your banner:
Highlight your business:
Keep your logo or main product at the top. This way, your message right at eye level to catch the attention of passerby’s. Also, it helps to spread awareness and recognition of your brand.
Keep it simple:
No one will stand and read your banner for more time than necessary. The more text displayed; the less likely consumers will acknowledge your message. Remember the rules of reading (from top to bottom and left to right) and keep your design and message clear and simple.
Quality matters:
If you want to design your own banner, there a few things to keep in mind. The quality of the images is critical. They should be high resolution (100dpi at full size) and in correct colour and file formats (CMYK and PDF). Keep in mind that most internet images are low resolution and may not meet these requirements. For your own designs, we are happy to provide a size outline template. Image Graphics and Signs is always available to help work with you in the design process to ensure that your product is of upmost quality.
Do not be afraid to provide collateral materials:
In addition to your banner, it is often helpful to have complimentary details on a flyer or postcard as a take-away product for your prospective customers. This will help them get the necessary information while keeping the information on your banner short, sweet and to the point. Remember to keep your contact information visible and clear!
Share your ideas with us! At Image Graphics & Signs, we are always available to help you achieve the best outcome in signage!