If you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that starts with signage.
Quality signage is an easy and effective way to drive foot traffic and communicate with your customers. Many store owners overlook the simple concept of signage in your brick-and-mortar business – it is just as important as your website design.
Why do signs play such an important role in physical retail? Just as your site’s sales copy should be attention-grabbing and concise, your in-store signs should be clear and useful.
Consider signs your silent but highest-selling salespeople. People don’t want to be “sold” on anything – they want to make an informed decision. Signage helps your customers navigate your shop without asking sales staff basic questions. This makes your customer more confident and knowledgeable so that they can make a decision they feel good about.
Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of signs also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job tasks, ranging from sales information and wayfinding to general product information and usage. Or maybe consider a Digital Sign that changes or streams information.
For more information on how we can help you with your Silent Salesperson – Signage in your business please reach out for a FREE consultation.
