Now is the time to consider updating or changing your signage. September brings new traffic and a back-to-work mindset that means consumers are ready to get things done! I can’t tell you how many countless times I have been driving by and dropped into a new business based on their business signs. Business signs work – and here’s why.
5 Reasons Why Business Signs Work
Location
For a brick and mortar small business your sign is important as it acts like a guidepost to guide customers to your place of business and attract the attention of new customers. If you are a new business, people driving by will be attracted to stop in and try your business. People moving to the area look for local businesses that they can start visiting.
Brand Promise
A sign should always be neat and bright and should convey the promise of your brand, convey the high standards of your business, your differentiation. A sign board that is damaged or smudged may fail to convey your brand.
Special Events and Offers
A small sidewalk sign in a high traffic area can attract new customers quickly. Don’t forget to change the content frequently because you are usually reaching the same people daily. Connect with local events and community gatherings to create a connection with new potential clients for your business
Find High Traffic Locations
Do you have room on the side of your building or the front for promotion?. Signage is important in a high traffic location as overflow traffic from other places can find your business and make an impromptu decision to use your business.
Online-Offline Connection
Adding your website url to your sign is a good idea for people who don’t have time to stop and can check you out later. Adding a QR code is a good idea if your sign can be scanned easily.
In photos of your business on your website, it may be a good idea to include pictures of your business’s physical location, signage and neighborhood. So that when people visit, they are already familiar with how the business and surroundings look.
More and more people are finding your business online, but that is only half the story. If you have a great location, you can also appeal to new people who are walking past your business every day.
Can’t see the forest for the trees? Sometimes its hard to see where your signage opportunities are in your location because you see it everyday. We’d be happy to come out and do an on-site evaluation to help you find some strategic signage opportunities for your business.