If you own a business, chances are you could be using signs to sell more.
It doesn’t matter if you own a tire shop or a hair salon, you may be missing opportunities to sell your clients while they are in your place of business. Signage is the silent salesperson, non intrusive, never pushy and nearly always read.
Have a look around your place of business and think about how you can engage your clients with more products/services using signage. Here are our top 12 ideas that are inexpensive opportunities to sell more to your clients in your office
We’ll come visit you and give you a few Fresh Ideas!
1: EVERYTHING WE SELL SIGN
This is just a very simple sign that lists all the products that you sell.
Of course we would use graphics to make it more visually appealing. This is especially useful in a service organization where everything you sell isn’t on the shelves. A well laid out sign will remind clients of all your offerings.
Clients will be more likely to:
- Think of you when they have another need
- Recommend your agency when they have a friend with another need
- Buy more from you
2: REFER A FRIEND SIGN
You can’t remind clients how much you value and appreciate referrals too much.
If you give out any type of rewards to say thanks you can mention it on the sign.
You’ll also prime your clients with the idea of providing referrals so it’ll be easier when you ask for them.
3: ENCOURAGE CLIENTS TO
CONNECT WITH YOU SIGN
Encourage your walk-in clients to connect with your social media profiles.
Make it as easy as possible by providing a URL, step by step instructions, and/or QR Codes.
And don’t forget the LinkedIn connection, that one might be the most important!
If you haven’t yet, connect with me on Linkedin.
4: QR CODE CONTACT INFO IMPORTER
The idea here is to use a QR Code people can scan with their smartphones that automatically imports all your agency’s contact information into their address book.
Just make sure you provide a clear benefit to adding your contact information. For example: “Scan this QR Code to add us to your address book so you won’t have to worry about finding our number in the event of an emergency.”
5: REVIEW US ONLINE SIGN
This sign encourages happy clients to go online and write a positive review about the agency.
You could add in logos of the most important review sites like Google, Yelp, Superpages, etc.
You could also use QR codes to link directly to your profiles on those pages if you think people might use their smartphones to write about you right there.
If you’re not proactive about getting positive online reviews, you are missing out on some of the lowest-hanging fruit in insurance agency online marketing.
6: NOW HIRING SIGN
If you’re currently looking for help, putting up a sign with your needs and qualifications is a great way to get the word out.
Just be careful how you word it.
You don’t want people to think of all their unemployed friends, you want them to think about all their highly capable friends.
Maybe you can use the sign even when you’re not actively in need.
Would you always be open to another commission-only salesperson?
7: UPCOMING COMMUNITY EVENTS SIGN
You want clients to feel like you are a strong member of the local community, right?
Promote local upcoming events.
Not only will your clients appreciate it, other members of your community will appreciate your efforts to promote their events and what goes around comes around.
We can provide you with a feed of community events to post if you need them to make your job easier.
8: UPCOMING EVENTS SIGN
Are you hosting a customer appreciation party? Financial seminar? Blood drive? Child car seat certification event?
Make a sign about it and post it at the front desk several months ahead of time since most clients don’t see you every week.
Encourage interested customers to add it to their smartphone calendars or take their email to do a blast for all interested parties when the date comes.
9: CUSTOMER TESTIMONIALS SIGN
Do you have some great testimonials from your clients you’d like others to see?
There’s plenty of ways to do something like this, but if you can print out a real letter or email it’ll give an air of legitimacy as opposed to you taking their words and formatting them to look pretty.
If you can add a picture of the person who gave the testimonial that helps, and try to include a first name and the town they live in.
10: FUN EMPLOYEE FACT SIGN
The more personal you can make the relationship between your clients and your agency the better.
Why not share a funny, interesting, or embarrassing fact about one of your employees?
You can change it up frequently so people are always learning something new or make every employee have their own sign for their desk.
It generates conversations.
11: MOST RECENT
CUSTOMER SAVINGS SIGN
Make a quick sign that says something like:
“Most Recent Savings: We Saved Chuck B. $1,289 a year off his car insurance by switching from GEICO on August 12.”
It’s more ethical if you use real people, dates, and amounts but I can’t stop you from printing out a new one every day with the previous day’s date on it.
12: SAY THANKS
You can’t thank your customers enough.
No one can.
But a sincere and thoughtful thank you from your staff to all the customers who walk in your door can generate a warm fuzzy feeling for everyone even when you forget to show it.
What to do Next?
- If you don’t already have signs in your office contact us
- Try out some of your favorite ideas I’ve given here and see what gets the most results over the next month.
- If you like articles like this please click “Like” and/or share it with another business owners
And if you have other sign ideas that have worked for you please share them with us.